2010. 2015. 2025.
Sometimes you get the feeling that the production has never really changed.
“I FEEL LIKE GIMS IN THE SAME PROD SINCE 2010” stems from a running gag that has become almost as recognizable as Gims’ dark sunglasses.
A familiar beat. An instantly identifiable melody. A voice that kicks in, and before the chorus even hits, you already know who is behind the track.
Obviously, Gims hasn't literally been using the same production for fifteen years.
That is precisely where the reference lies: exaggerating this impression of a formula so identifiable that it seems to transcend eras without aging a day.
you have to go back to when it all really started.
2010
Before Gims,
there was Sexion
In 2010, Sexion d’Assaut released L’École des points vitaux.
For a large part of the French public, this is when Gims became a voice that was impossible to confuse with anyone else.
“Désolé”, “Casquette à l’envers”, “Wati By Night”: the album established the group in the French musical landscape and made Maître Gims one of its most identifiable faces.
But the Gims we know today would truly take on another dimension a few years later.
2013.
Solo mode.
After the success of Sexion d’Assaut, Maître Gims launched his solo career with Subliminal.
“J’me tire”, then “Bella” became massive hits.
And with them appeared a recipe that the public would quickly associate with Gims: huge choruses, an instantly recognizable voice, highly accessible melodies, and productions capable of crossing over from rap to pop.
The eras change.
But there’s always that little something that makes you say: “that’s a Gims track.”
Then the Internet
did its thing.
Over the years, this very strong musical identity also became the subject of jokes.
With every new track, some internet users felt they recognized the same ingredients: a familiar rhythm, an effective structure, and above all, that very Gims-esque way of crafting a chorus.
The caricature eventually became simple:
“Gims always uses
the same prod.”
An obviously hyperbolic statement, but resonant enough to become a running gag.
And the more the tracks perform, the more effective the joke becomes.
2024.
Still here.
More than a decade after Subliminal, Gims is still returning with a succession of tracks that settle massively into French playlists.
“Spider”, “Sois pas timide”, “Ciel”…
And naturally, the Internet starts up again.
Comparisons between tracks multiply, ultimately transforming the idea of “the same prod” into a true running gag surrounding the artist.
New chorus.
New success.
And there’s always someone in the comments writing: “the same prod again.”
And Gims
finally responds.
In 2025, the remark came up so often that Gims decided to explain his approach himself.
For him, it’s not a matter of constantly reusing the exact same production.
Instead, the artist explains that he seeks to establish a recognizable rhythm and a sonic identity, much like a musical genre possessing its own codes.
He even gives this idea a name:
THE “GIMS BEAT”.
And from there, the joke becomes almost perfect.
Because what some considered to be “always the same prod”, Gims prefers to present as a signature.
So why
“since 2010”?
Because a good reference doesn’t necessarily need to be literal.
2010 is the moment when Gims’ voice truly entered the daily lives of the general public with Sexion d’Assaut.
Since then, eras have changed. Albums have changed. Producers have changed. Trends have changed.
But Gims remains instantly recognizable.
I FEEL LIKE GIMS
IN THE SAME PROD
SINCE 2010.
We know the prod.
As for the rest, we can guess.
I FEEL LIKE™
IF YOU KNOW, YOU KNOW.